Vatican II was a media event and was the first step towards a modern approach to social communication with a pastoral approach. The conciliar decree Inter Mirifica (1963) was written at a time when the Church thought it was a gatekeeper, and now, there are no gatekeepers. Already in the 1970s different Church documents (Communio et Progressio, 1971; Paul VI’s Evangelii Nuntiandi, 1975) developed a theology of social communication that sees the opportunities but also the challenges for the Church. With pope Francis (especially Evangelii Gaudium, 2013) there is a further step in understanding the gap between network mentality and communication of the Gospel message, in what was the golden age of social media (the 2010s) before the fragmentation beginning in the 2020s. Today, there is an evident and positive difference between Catholic media (at least those in a positive relationship with the institutional church – the ones Inter Mirifica had in mind) and other (new and old) voices in the media system: difference in terms of values, goals, and styles. We should invest on this difference, in the new patterns of distribution of resources in the media ecosystem. There is also an internal differentiation process between Catholic social media channels and prayer apps: those focused on the traffic on the channel or platform, and those more mindful of the pastoral dimension of communication. We should contribute to that differentiation and favor those with a pastoral dimension.